You don't need to understand AI,
just where it pays off.

We put AI to work on the decisions you make every week: what price to set, how much to order, what to produce. Calculated on your company's model, with your people in charge.

WhAI Decide: decision pipeline from analysis to confirmed decisionWhAI Decide: decision pipeline from analysis to confirmed decision
WHERE TO START

Adopting AI is a process, not a purchase

WhAI improves one step of an existing process: the decision that wasn't paying off now delivers

1. Make today's processes work better

Pick a decision that isn't paying off. We calculate it on the data you already have

Scattered process steps flow into WhAI and come out as a simpler set of calculated decisions

2. Rethink them for AI

Once decisions are calculated, some constraints that shaped your processes disappear. That's where the biggest gains are

All of it runs on WhAI, which puts data, know-how and AI into one model of how your company decides.

You know which decision isn't paying off

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You're not sure where to start? TAKE THE ASSESSMENT

SOLUTIONS

The decisions that matter, process by process

WhAI supports every business function: it starts with the data you already have (accounting software, income statement, financial statements), connects the external context that impacts your business, and then configures itself according to your rules, constraints, and KPIs.

Strategy

Which investment, at what risk?

Every option modeled on revenue, costs, cash and debt, with stress tests and probabilities, before capital is committed.

Capital on the options with most expected value
The risk of every choice, in euros and probability
Every scenario recalculated in hours, not in weeks
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Strategy: markets, targets and investment options
Finance

Where is margin lost, before the close?

ERP, files and spreadsheets reconciled, variances split into price, volume and mix, and the close estimated in advance.

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Finance: purchases, payments and cash flows
Sales

What price to quote when costs change?

Costs updated to the quote, price and discount simulated with the probability of winning, minimum margin agreed with Finance.

Margin protected on every offer, at updated costs
More bids won, with discounts calculated, not given
Faster offers, consistent pricing across customers
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Sales: pricing, offers and customer orders
Production

Which mix to produce, with this capacity?

Bottlenecks and at-risk orders spotted early, with the most profitable mix within capacity and materials.

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Production: plants, machines and production flow
Procurement

Buy now or wait? How much to hedge?

Forecasts for raw materials and energy, exposed margin, a purchasing and hedging plan, even in worst-case scenarios.

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Procurement: global sourcing, logistics and price trends
Marketing

Which promotions create new sales?

Incremental sales separated from those that would have happened anyway, budget moved where margin is higher.

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Marketing: campaigns, channels and digital touchpoints
HR

The right people where demand is

Staffing needs by store, department and time slot, within contracts, shifts and budget, with scenarios for peaks.

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HR: teams, recruiting and people support
WHY WHAI

An answer that doesn't change with the question

A generic assistant answers word by word, and on decisions the answer shifts with how you ask. WhAI calculates on a model of your company: the answer stays the same, and people make the call.

Company model linking prices, costs and volumes to marginCompany model linking prices, costs and volumes to margin

The model of your company

WhAIQ, the calculation engine, ties revenue, costs, customers and constraints to your rules and KPIs. Each lever shows its effect.

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Market trend, raw material and energy prices feeding the margin targetMarket trend, raw material and energy prices feeding the margin target

The market in the model

Rates, energy, raw materials, FX and demand feed the model and update the probability of hitting your goals.

WhAI decision card with indicators and choices to confirmWhAI decision card with indicators and choices to confirm

Verifiable decisions

WhAI suggests alternatives; the person makes the decision. The options and the choice are recorded, and the outcome is then compared with the expected result.

THEY CHOSE VEDRAI
Bayer logo in grayscale, featuring the iconic cross design with the company name written vertically and horizontally within a circular frame. The logo represents Bayer, a global pharmaceutical and life sciences company known for its innovations in healthcare, agriculture, and biotechnology.FC internazionale logoCRAI logo in grayscale, featuring bold uppercase typography enclosed in a rounded rectangular shape. The logo represents CRAI, an Italian retail and supermarket chain known for its focus on local products, convenience, and customer-oriented service.Azimut logo in lowercase gray letters with a stylized star symbol above the letter 'i'Atalanta BC LogoITAS Assicurazioni logo in grayscale, featuring a stylized emblem of an eagle next to bold uppercase typography. The logo represents ITAS, an Italian insurance company known for providing comprehensive insurance solutions, emphasizing trust, security, and financial protection.Just Eat logo in grayscale, featuring a stylized house icon next to bold uppercase typography. The logo represents Just Eat, a global online food delivery service that connects customers with local restaurants, emphasizing convenience and fast home delivery.Lavazza logo in grayscale, featuring bold uppercase typography with an extended 'A' in the center. Below, the text 'Torino, Italia, 1895' highlights the company's heritage. The logo represents Lavazza, a globally recognized Italian coffee brand known for its premium espresso, rich blends, and commitment to quality and innovation in coffee production.Poste Italiane logo in grayscale, featuring bold, modern typography. The logo represents Poste Italiane, Italy's national postal service, known for providing mail, logistics, banking, and financial services across the country.Up Day logo in grayscale, featuring a modern and clean typography design with 'Up' enclosed in a square. The logo represents Up Day, a company specializing in employee benefits, meal vouchers, and corporate welfare solutions, emphasizing convenience and workplace well-being.CO.DI.TRA. Acciai Speciali logo in grayscale, featuring a circular emblem followed by bold uppercase typography. The logo represents a company specializing in high-quality special steels, emphasizing strength, precision, and industrial expertise.World Gasket logo in grayscale, featuring a circular emblem with diagonal lines next to bold uppercase typography. The logo represents World Gasket, a company specializing in gasket solutions, sealing technologies, and industrial components, emphasizing precision and innovation.Flama logo in grayscale, featuring a hexagonal cube icon next to bold, modern typography. The logo represents Flama, a company specializing in innovative packaging, logistics, or industrial solutions, emphasizing efficiency and precision.Tecnofil logo in grayscale, featuring a circular emblem with a stylized wire or coil next to bold uppercase typography. The logo represents Tecnofil, a company specializing in wire production, metal processing, and industrial solutions, emphasizing innovation and high-quality manufacturing.Cibek Pressofusioni logo in grayscale, featuring a diamond-shaped emblem with an industrial-themed illustration next to bold uppercase typography. The logo represents Cibek, a company specializing in die-casting and metal processing, emphasizing precision manufacturing and high-quality production.Lopigom logo in grayscale, featuring a stylized geometric emblem next to bold, modern typography. The logo represents Lopigom, a company specializing in rubber and plastic components for industrial applications, emphasizing innovation, precision, and high-quality manufacturing.CF logo in grayscale, featuring a bold, geometric design alongside the text 'Stampa a Caldo.' The logo represents SCF, a company specializing in hot stamping and printing technologies, emphasizing precision, customization, and high-quality finishes for industrial and commercial applications.
Bayer logo in grayscale, featuring the iconic cross design with the company name written vertically and horizontally within a circular frame. The logo represents Bayer, a global pharmaceutical and life sciences company known for its innovations in healthcare, agriculture, and biotechnology.FC internazionale logoCRAI logo in grayscale, featuring bold uppercase typography enclosed in a rounded rectangular shape. The logo represents CRAI, an Italian retail and supermarket chain known for its focus on local products, convenience, and customer-oriented service.Azimut logo in lowercase gray letters with a stylized star symbol above the letter 'i'Atalanta BC LogoITAS Assicurazioni logo in grayscale, featuring a stylized emblem of an eagle next to bold uppercase typography. The logo represents ITAS, an Italian insurance company known for providing comprehensive insurance solutions, emphasizing trust, security, and financial protection.Just Eat logo in grayscale, featuring a stylized house icon next to bold uppercase typography. The logo represents Just Eat, a global online food delivery service that connects customers with local restaurants, emphasizing convenience and fast home delivery.Lavazza logo in grayscale, featuring bold uppercase typography with an extended 'A' in the center. Below, the text 'Torino, Italia, 1895' highlights the company's heritage. The logo represents Lavazza, a globally recognized Italian coffee brand known for its premium espresso, rich blends, and commitment to quality and innovation in coffee production.Poste Italiane logo in grayscale, featuring bold, modern typography. The logo represents Poste Italiane, Italy's national postal service, known for providing mail, logistics, banking, and financial services across the country.Up Day logo in grayscale, featuring a modern and clean typography design with 'Up' enclosed in a square. The logo represents Up Day, a company specializing in employee benefits, meal vouchers, and corporate welfare solutions, emphasizing convenience and workplace well-being.CO.DI.TRA. Acciai Speciali logo in grayscale, featuring a circular emblem followed by bold uppercase typography. The logo represents a company specializing in high-quality special steels, emphasizing strength, precision, and industrial expertise.World Gasket logo in grayscale, featuring a circular emblem with diagonal lines next to bold uppercase typography. The logo represents World Gasket, a company specializing in gasket solutions, sealing technologies, and industrial components, emphasizing precision and innovation.Flama logo in grayscale, featuring a hexagonal cube icon next to bold, modern typography. The logo represents Flama, a company specializing in innovative packaging, logistics, or industrial solutions, emphasizing efficiency and precision.Tecnofil logo in grayscale, featuring a circular emblem with a stylized wire or coil next to bold uppercase typography. The logo represents Tecnofil, a company specializing in wire production, metal processing, and industrial solutions, emphasizing innovation and high-quality manufacturing.Cibek Pressofusioni logo in grayscale, featuring a diamond-shaped emblem with an industrial-themed illustration next to bold uppercase typography. The logo represents Cibek, a company specializing in die-casting and metal processing, emphasizing precision manufacturing and high-quality production.Lopigom logo in grayscale, featuring a stylized geometric emblem next to bold, modern typography. The logo represents Lopigom, a company specializing in rubber and plastic components for industrial applications, emphasizing innovation, precision, and high-quality manufacturing.CF logo in grayscale, featuring a bold, geometric design alongside the text 'Stampa a Caldo.' The logo represents SCF, a company specializing in hot stamping and printing technologies, emphasizing precision, customization, and high-quality finishes for industrial and commercial applications.
AI Navigator start page: where AI creates the most value in your processes, with a preview of the AI Value MapAI Navigator start page: where AI creates the most value in your processes, with a preview of the AI Value Map
AI NAVIGATOR

Which processes should you bring AI into?

AI Navigator is the assessment that identifies where AI creates the most value and which use case to start with: it cross-references data, process maturity, impact on margins and people, and returns your AI Value Map.

The highest-value use case
The KPIs to track
The estimated annual return

Data security and regulatory compliance.

GDPR compliant
ISO 27001 certified
AI Act compliant

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We’ll show you WhAI in action on a real process within your company

INCENTIVES

Your project may qualify for tax credits

Digitalization and AI projects may be eligible for tax credits and dedicated grants. We check the requirements with you before you start.