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Sales
Decide price and discount on every offer using real costs, before it goes out.
Offers pass through several functions and price lists chase costs: margin is lost between price, discount and customer. WhAI calculates every offer on updated costs and brings the best decision, in euros.
Margin protected on every offer, at updated costs
More bids won, with discounts calculated, not given
Faster offers, consistent pricing across customers
THE PROBLEM
Costs move before price lists do: many offers go out with margin already eroded.
Offers that take days
Price and terms go back and forth between sales, engineering and finance as costs change.
Fixed lists, moving costs
The quote starts from the standard cost in Excel, while materials and processing costs change.
Discounts set case by case
The discount is set in negotiation, with no margin floor: the effect shows only at close.
SOLUTIONS FOR
Sales
From the offer price to the customer portfolio.
The function's recurring decisions, each with its own data and constraints.
SALES
Pricing on margin
Price and discount for every offer, calculated on real costs, above a margin floor.
- Margin protected on every offer issued
- More offers won at the same margin
- Less time to prepare offers
SALES
Pricing on margin
Price and discount for every offer, calculated on real costs, above a margin floor.
- Margin protected on every offer issued
- More offers won at the same margin
- Less time to prepare offers
SALES
Customer profitability
Margin by customer and product, with cost to serve: where value is created and lost.
- Margin by customer and product, with cost to serve
- Loss-making customers and products repositioned
- Consistent prices across similar customers
SALES
Pricing on margin
Price and discount for every offer, calculated on real costs, above a margin floor.
- Margin protected on every offer issued
- More offers won at the same margin
- Less time to prepare offers
SALES
Customer profitability
Margin by customer and product, with cost to serve: where value is created and lost.
- Margin by customer and product, with cost to serve
- Loss-making customers and products repositioned
- Consistent prices across similar customers
SALES
Portfolio priorities
Which customers, products and channels to focus on, simulating mix and terms of sale.
- Margin from mix and commercial terms
- Levers ranked by economic impact and time horizon
- Cash freed from inventory and receivables
SALES
Pricing on margin
Price and discount for every offer, calculated on real costs, above a margin floor.
- Margin protected on every offer issued
- More offers won at the same margin
- Less time to prepare offers
SALES
Customer profitability
Margin by customer and product, with cost to serve: where value is created and lost.
- Margin by customer and product, with cost to serve
- Loss-making customers and products repositioned
- Consistent prices across similar customers
SALES
Portfolio priorities
Which customers, products and channels to focus on, simulating mix and terms of sale.
- Margin from mix and commercial terms
- Levers ranked by economic impact and time horizon
- Cash freed from inventory and receivables
A USE CASE
Pricing and sales offers: protect margin and conversion.
The decision
Which prices and terms balance margin, competitiveness and customer.
What WhAI does
01
Updates material and processing costs at the time of the offer
02
Measures price consistency across similar customers
03
Simulates price, discount and win probability
04
Sets a minimum margin agreed with Finance
What the annual return depends on
Margin protected on every offer issued
More offers won at the same margin
Less time to prepare offers
DECISION INTELLIGENCE
Decisions calculated on your numbers
WhAI: the missing layer for your decisions
WhAI turns the way your company decides into a calculation model. It simulates every choice before you act, estimates the probability of hitting the goal and tracks the outcome.
DISCOVER WHAI
AI NAVIGATOR
Which processes should you bring AI into?
AI Navigator is the assessment that identifies where AI creates the most value and which use case to start with: it cross-references data, process maturity, impact on margins and people, and returns your AI Value Map.
The highest-value use case
The KPIs to track
The estimated annual return
News & Resources
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