The adoption of GenAI in the Italian consulting industry is widespread, but almost always unmanaged. The result is a paradoxical dynamic: deliverables cost less to produce, but are worth less in the eyes of the client. The perceived value of standard reports has already fallen by 28% in four years. Download the report to understand where the competitive advantage is shifting and what separates growing consulting SMEs from those that are becoming commoditized.

KEY TAKEAWAYS

The perceived value of standard deliverables has fallen by 28% in four years: margins are being squeezed from both sides

AI-powered modeling is the only category with a positive margin impact: +18 points versus -9 for standard reports

61% of SMEs request quantitative scenarios in RFPs, but only 23% say they receive them: this is where the competitive edge lies

‍