Sales

Your salespeople are closing deals. But do you know how much you're actually making?

A discount above threshold, a cost left out of the quote, a customer acquired at the wrong price: you measure the damage at quarter-end.

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The lack of market discipline isn't reflected in the number of calls. It's reflected in the end-of-quarter margin.

Do these challenges sound familiar?

Pricing managed deal by deal

Every sales rep has their own discount logic. It's not arrogance, it's the absence of a shared model that says when to concede and what it costs to do so.

Costs left out of the quote

The price covers the product. It doesn't always cover the acquisition cost, the service cost, or the renewal risk. The customer is acquired. The margin isn't.

No visibility into customer value

You know who bills the most. You don't know who generates net value. Commercial priorities are built on volume, not real profitability.

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HOW CAN WE HELP YOU?

‍WhAI brings economic discipline to commercial decisions. Know what it’s worth before the offer. Know what it costs before the discount.

See the net value of every deal

Revenue, acquisition cost, service cost, renewal probability: every offer has a complete economic profile, not just a list price.

Set discount thresholds with logic

Not 'no discounts.' Clear thresholds, economically justified, differentiated by segment and competitive scenario. Every exception is a conscious choice.

Portfolio priorities based on real profitability

Identify which customers to protect, which to renegotiate, and which aren't worth keeping. The sales force works where it creates value, not where it has always worked.

BENEFITS

Discover the benefits of WhAI for your business

Stop the silent erosion of margin

Unauthorized discounts and forgotten costs stop being habits. Every commercial concession has a visible cost before it's made.

Structured offers in less time

The sales rep already knows what they can concede and why. Negotiations are faster and more defensible to management.

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Scalable commercial discipline

The logic isn't in the Sales Director's head. It's in the model. It works with five sales reps or fifty, ensuring consistency across decisions and teams.

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€3.500

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€5.500

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€8.500

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WhAI, the platform that turns AI into measurable value

WhAI adds the missing layer between AI and business

Discover more about WhAI

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Frequently Asked Question

What is WhAI?

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WhAI is Vedrai's decision intelligence platform. It connects commercial and financial data in a causal model that brings economic discipline to sales decisions.

Who is Vedrai?

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Vedrai is an Italian tech company specializing in decision intelligence for companies, investors, and consulting firms.

Does it integrate with the CRM in use?

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Yes. WhAI connects to major CRMs and ERPs. Economic parameters for the offer are surfaced directly in the sales rep's workflow, without changing tools.

Can we define differentiated discount thresholds by segment?

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Yes. The model supports multiple thresholds by customer segment, product line, and competitive scenario. Every rule is calibrated on the company's real data.

How long until the first outputs?

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First portfolio analyses and first operational thresholds are available within weeks of onboarding.

GET IN TOUCH

This isn’t a choice you have to make.

It’s a choice you’re already making.

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Every day you decide what to do, when, and how to do it. The difference is whether you do it with WhAI or not.

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